Wrangler Lassoes George Strait For National Promotion

NASHVILLE, TN. (Top40 Charts/ MCA Nashville) - The legendary western wear specialist WRANGLER joins together with one of country music's most renowned stars, George Strait, for another national promotional campaign in 2007.

Wrangler embarks on its endorsement for Strait with promotional placement in more than 90 retailers, exceeding 229 doors and surfacing in 22 cities nationwide. The campaign includes a poster giveaway in select outlets, in addition to possible ticket giveaways to a stop on the Strait tour to those patrons purchasing $30 of Wrangler gear. Posters and tickets are extremely limited and available in select retailers nationwide.

Available in countless stores nationwide is Wrangler's George Strait Collection, a distinguished line of Cowboy Cut jeans and long and short sleeved button-up shirts that mark the country crooner's cowboy style. Launched by Wrangler in 2003, The George Strait Collection developed into a popular choice of attire for those seeking to mirror the singer's style. Wrangler has been a prominent choice for Strait throughout his extensive career and has maintained a strong relationship with the company since the late 1980s.

In addition to album and poster incentives, Wrangler recently sponsored the 25th Annual George Strait Team Roping Classic event which took place last weekend at the Rose Palace in San Antonio, Texas.

Wrangler marketing manager Edyie Brooks-Bryant states, 'Wrangler is thrilled to maintain promotion for [Strait] and the various aspects of his career; we are honored by his continued loyalty and representation of the Wrangler brand and take a great deal of pride in his long-standing relationship with the Wrangler family.'

Established in 1947, Wrangler continues to lead the competition in western attire and maintains its reputation in the rodeo arena.

Wrangler Western Wear, a VF Company, is available at over 2,500 western specialty, mid-tier and workwear stores nationwide that provide quality men's and women's apparel and accessories. For more information regarding the Wrangler family of products or to locate the Wrangler retailer nearest you, visit www.wrangler.com or call 1.888.784.8571.